# Inbound leads, booked before they cool off.

Speed-to-lead is the single biggest predictor of demo conversion. But scheduling links break, time zones get mangled, and reps miss the 5-minute window where intent peaks. A Loomal agent reads the inquiry, checks the rep's calendar, and books the meeting — in the same minute the lead arrives.

## API Primitives used

`mail_list_messages`

Catch the inquiry instantly

Agent watches its inbox for inbound demo requests, contact-form forwards, or marketplace leads. `extractedText` gives the LLM a clean view of intent.

`calendar_create`

Book directly on the calendar

Find an open slot, create the event, attach the prospect — no back-and-forth, no scheduling-link landing page, no abandoned funnel.

`mail_reply`

Confirm in-thread

Reply to the original inquiry with the booked time, dial-in, and prep notes — all inside the conversation the lead started.

## Scheduling links lose half your funnel.

Every B2B team knows the funnel leak: 'Click my Calendly to book a time.' By the time the prospect opens the link, picks a slot, fills out the form, and confirms, half of them have wandered off. The intent that brought them in evaporates somewhere between three browser tabs.

The fix isn't a better scheduling page. It's removing the page entirely. When an agent can read the inbound request, check the rep's real calendar, and propose a specific time inside the same email thread, conversion rates jump — because the prospect never has to leave the conversation.

## How to build it.

01 `mail_list_messages`

Watch for inbound demo requests

Poll the agent's inbox for new threads. Filter on intent signals — 'demo', 'pricing', 'can we talk' — and hand the message to the LLM for qualification.

02 `calendar_list`

Find an open slot

Pull the rep's calendar, identify free windows that respect timezone, working hours, and buffer time, and pick the earliest slot that fits.

03 `calendar_create`

Book and confirm

Create the event with the prospect as attendee, attach a video link, and reply in-thread with the time and a short prep note.

### Example prompt

> “Watch my inbox for demo requests. When one comes in, qualify it against my ICP, find the earliest open 30-minute slot tomorrow, book it on my calendar, and reply to the prospect with the time and a Zoom link.”

## What sales teams build.

- **Inbound SDR replacement**  
Agent qualifies, books, and confirms inbound demos 24/7. Reps wake up to a calendar full of qualified meetings instead of unread leads.
- **Marketplace lead capture**  
G2, Capterra, and review-site leads route to the agent's inbox. It books the call before the prospect compares your competitors.
- **Round-robin booking**  
Agent rotates demos across the rep team, balances load, and respects each rep's working hours and calendar.
- **Pre-call enrichment**  
Before booking, agent looks up the prospect's company, drops a one-paragraph brief into the calendar event, and tags the rep.
- **Reschedule handling**  
When the prospect needs to move the call, the agent reads the reply, finds a new slot, updates the event, and confirms — all without paging the rep.

## Why direct booking beats scheduling links.

Every extra click in a funnel costs conversion. A scheduling link adds three: open, pick, confirm. Each click is a chance for the prospect to lose interest, get pulled into a meeting, or close the tab. An agent that books directly removes all three clicks and replaces them with a single confirmation in the email they already had open.

Loomal makes this possible by giving the agent a real inbox to receive the request, a real calendar to check, and a real outbound identity to reply from. No widgets, no embeds, no third-party tracking. Just a faster path from intent to meeting.

### Calendar access is scoped

The agent only sees the calendars its identity is granted. Other reps' schedules stay private.

### Every booking is audited

Each event creation logs the originating message, the agent identity, and the human who authorized the agent.

### DKIM-signed confirmations

Reply emails carry the agent's verified identity, so confirmation messages don't get filtered as spam.

## Book demos at the speed of intent.

Inbound to calendar event in under a minute, fully autonomous.